FabLittleBag’s in SOOLDN: Regent Street Pop-Up Highlights, Celebrity Moments and Period Supportive Power
From June to October 2025, FabLittleBag and other female founded sports brands featured in the SOOLDN pop up shop on iconic Regent Street in London.
A Landmark Retail Moment
For five vibrant months, shoppers could discover our full range—including the much-loved Coaches Bags, stylish Personal Bags, and convenient 45 Packs—right in the heart of the city. The pop-up wasn’t just about selling bags; it was about sparking conversations and empowering people to make responsible, confident choices about period and personal care.
Whoopi Goldberg’s Surprise Visit
One of the true highlights? The day the legendary Whoopi Goldberg dropped by SOOLDN in September 2025 and picked up our Coaches Bags! Her support and infectious energy brought an extra buzz to the store, reminding us how universal the need for dignity, discretion, and environmental care truly is.
Period Supportive Partner Event: Uniting Sport & Advocacy
Our time at SOOLDN also saw us host a powerful period supportive partner event, drawing together National and County sporting bodies and clubs. We were honoured to feature:
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Shannon Cooke (Birmingham City FC) – Professional footballer and advocate for period positivity in sport
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Emma Cowdrill (Hampshire Cricket Board) – Championing access and education
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Emily Allen (Em Power Health) – Leading the charge for women’s health
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Franchesta Brown (Goals for Girls) – Empowering the next generation through football
Their insights and stories inspired attendees, breaking down barriers and normalising periods in sport for women and girls.
Why It Matters
Our SOOLDN pop-up was more than a retail win—it was a statement. By collaborating with sporting partners and welcoming icons like Whoopi Goldberg, we showed that period care can be bold, inclusive, and game-changing.
Thank you to everyone who visited, supported, and joined the movement. Together, we’re converting “Flushers into Binners” and proving that periods are nothing to hide.
Ready to join the revolution? Explore our full range and discover the FabLittleBag difference today!