Our Story
Born from a passion for sustainable disposal solutions that truly work, FabLittleBag was invented due to a real-life experience our Founder Martha had that encapsulated the challenges that women face when responsibly disposing of period products, exposing both the environmental harm that flushed pads and tampons cause, and the awkwardness that can be felt when binning.
We create practical, discreet, and sustainably sourced disposal products that benefit people, workplaces, and the planet.
Our mission is simple
- keep rivers and oceans free from period pollution caused by the established habit of flushing
- Empower women and girls to dispose of tampons and pads responsibly with ease, hygienically and confidently, wherever they may be.
- Create safe places for conversations to help to break down period taboo that still surrounds periods. Periods are a healthy natural part of life and we can ALL help to normalise them simply by talking about them.
Join us in our missions and together we can bring positive change for future generations.
Why It Matters
The Environmental Impact: Flushing tampons and pads contributes to pollution in our rivers and oceans. Wrapping them in loo roll is an unnecessary waste of a valuable resource; trees and doesn’t prevent smelly and messy bins.
Health and Hygiene: In public spaces, smelly, messy or broken bins are unsanitary and a barrier to use. They can directly increase products to be flushed down the loo. FabLittleBag provides a hygienic, guilt-free solution that maintains clean bins and encourages their use. Reducing the desire/need to flush.
Empowering Women and Girls: FabLittleBag encourages women and girls not to ‘hold on’ but to change tampons and pads more frequently as they can be used anywhere, anytime, without needing a bin. This reduces the risks of infections caused by leaving products in/on for too long as well as reduces the risk of leakages. FabLittleBag also makes disposal discreet and supportive, completing the full circle on period management.
Supporting Cleaners & bins: These bags are a game-changer for cleaners, parents and businesses ensuring waste is sealed in meaning no bad smells, no mess and no stress!
The FabLittleBag Difference
We’re on a mission to make period disposal effortless, sustainable, and stigma-free. With FabLittleBag, you’re not just disposing—you’re making a difference.
💚 Better for the Planet – Say goodbye to flushing and landfill waste. Our bags are eco-friendly, helping to protect waterways and wildlife.
💚 Better for You – No awkward moments, no stress. Just easy, discreet disposal—wherever you are.
💚 Better for Everyone – By normalising period conversations, we’re breaking taboos and empowering people to talk without shame.
🌍 Dispose with confidence – No more second-guessing.
🌍 Dispose guilt-free – Feel good about your choice.
🌍 Dispose anywhere – No bin? No problem.
🌍 Dispose feeling fresh – Clean, simple, stress-free.
Join us in creating a world where sustainability, practicality, and period positivity go hand in hand.
Who We Partner With
FabLittleBag is proud to be trusted by leading businesses and organisations all recognising the real problem and supporting the right solution. These partnerships highlight our shared commitment to sustainability and improving experiences for everyone. Here are a few to show the spectrum of relevance and adoption.
- Netflix
- The National Trust Cottages (Wales)
- The Ministry of Defence
- Virgin Voyager Cruise ships
- The Eden Project
- EY
- Southern Water
- Port of London Authority
- The LTA
- Scottish Hockey
- England Golf
Join Our Fab Friends Community
Are you passionate about breaking taboos, empowering women, and promoting sustainability? Become a Fab Friend and help spread the word about responsible period waste disposal!
What It Means to Be a Fab Friend
As a Fab Friend, you’ll:
✅ Be a voice for positive change in your community
✅ Raise awareness about period hygiene and sustainability
✅ Inspire others to embrace guilt-free, eco-friendly solutions
We celebrate individuals, schools, sports clubs, and workplaces that share our passion. Whether you create content, host events, or simply love FabLittleBag, we’d love to feature you!
📩 Want to get involved? Email us at marketing@fablittlebag.com to receive our Fab Friends Community Pack!
Meet Our Fab Friends
We’re proud to showcase the amazing people championing period positivity and sustainability.
Sport & Fitness Advocates
🏅 Ash Neet & Scarlott – England Empire
🏅 Tess Howard – Outreach & Sports Advocacy
🏅 Ali Riley – Outreach & Sports Advocacy
Sustainability & Health Champions
🌍 Dana Gebrian – (East Coast, USA) [@Rach to case Hygeeni]
🌿 Ostomate in the City – Period & Hygiene Advocate
👉 Instagram: @ostomate_and_the_city
💡 Emily – Schools & Empower Health
💡 Tara Ghosh – Instagram: @taraghosh
Partner Spotlight: Adore Your Pelvic Floor
At FabLittleBag, we believe in doing more than just providing practical solutions—we’re dedicated to making a real impact. Our mission extends beyond disposal, championing period positivity, sustainability, and meaningful social change. Here’s how we’re making a difference:
💛 Endometriosis-Friendly Workplace
We’re proud to be an Endometriosis-Friendly Employer, creating a workplace where those living with endometriosis feel understood, supported, and empowered. Through compassionate policies and workplace flexibility, we’re ensuring that no one has to struggle in silence.
💜 Supporting Refuge: Standing Against Domestic Abuse
We stand in solidarity with Refuge, a vital organisation supporting survivors of domestic abuse. For every Sixer Pack sold, we donate £1 to Refuge, helping to fund life-changing support for women and families in need. Together, we’re contributing to a safer, more equitable world—one where every woman has the freedom to thrive.
❤️ The Period-Supportive Movement
Periods should never be a barrier. That’s why we’re actively creating positive, supportive environments in schools, sports clubs, hospitality, and workplaces. Through collaboration with educators, athletes, businesses, and environmentally conscious individuals, we’re fostering a collective movement for better period care—one that normalises conversations, improves access, and encourages sustainable choices.
At FabLittleBag, every action we take is rooted in our commitment to empower, support, and drive change. Join us in shaping a future where period care is guilt-free, stigma-free, and waste-free. 💚
Meeting Global Goals
We align with the United Nations’ Sustainable Development Goals (SDGs) to actively contribute to:
Goal 12: Responsible Consumption and Production
- Reducing waste with recyclable packaging and eco-friendly materials.
- Minimising the environmental impact of disposable items by encouraging responsible habits like binning instead of flushing.
- Promoting ethical supply chain transparency and reducing reliance on fossil-fuel-based products like conventional nappy sacks.
Goal 14: Life Below Water
- Conserving marine ecosystems by using sustainable plant-based and recycled materials.
- Educating on the harm caused by flushing period products and advocating for responsible disposal practices.
- Supporting marine conservation initiatives to protect our oceans and waterways.
Additionally, we contribute to Goal 5 (Gender Equality), Goal 6 (Clean Water and Sanitation), Goal 9 (Industry, Innovation & Infrastructure), and Goal 15 (Life on Land) by providing accessible waste disposal options, sustainable materials, and raising awareness of these important issues.
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Our Fab Friends: Supporting & Championing Change
At FabLittleBag, we believe in the power of partnerships. From supporting female founders to collaborating with brands that align with our values, we’re proud to work alongside businesses that promote women’s health, sustainability, and innovation. Together, we amplify impact, drive positive change, and create a more supportive, eco-conscious world.
🚀 Buy Women Built: Championing Female Entrepreneurs
We’re proud to be part of Buy Women Built, a movement dedicated to supporting female-founded businesses. Their mission is simple yet powerful:
“Not everyone can invest in female founders. Not everyone can mentor female founders. But we can all buy from them.”
Despite the UK having 30% fewer female entrepreneurs than the US, and only 3% of funded British businesses being female-founded, we believe in changing the narrative. By showcasing incredible female-led brands, we’re helping to drive visibility, sales, and success.
💡 Discover & support inspiring female entrepreneurs today: Buy Women Built
We’re proud to be part of Buy Women Built, a movement dedicated to supporting female-founded businesses. Their mission is simple yet powerful:
“Not everyone can invest in female founders. Not everyone can mentor female founders. But we can all buy from them.”
Despite the UK having 30% fewer female entrepreneurs than the US, and only 3% of funded British businesses being female-founded, we believe in changing the narrative. By showcasing incredible female-led brands, we’re helping to drive visibility, sales, and success.
💡 Discover & support inspiring female entrepreneurs today: Buy Women Built
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💚 Our Fab Favourites: Brands We Love & Support
We love collaborating with brands that prioritise women’s health, sustainability, and innovation. Here are some of our Fab Friends making a difference:
🌸 Period & Women’s Health
🩸 TOTM | Freda | Natracare | Grace & Green
🔄 Reusables & Sustainable Solutions
🏆 Sports & Performance
🌿 Wellness & Self-Care
🌍 Environmental Champions
🤝 Collaboration for a Better Future
By working together, we can normalise conversations around periods, promote sustainability, and support businesses that share our vision. If you’re a brand, community, or individual that aligns with our mission, we’d love to hear from you!
📩 Let’s connect: marketing@fablittlebag.com
Meet the team
Martha
CEO & Founder
Passionate about empowering businesses and individuals. We are dedicated to spreading awareness about the crucial importance of responsible binning habits. Our mission is to reduce period pollution while simultaneously making the act of binning easy, discreet, and incredibly convenient.
Kim
Bookkeeper & Distribution
I play a pivotal role in managing the financial aspects of our business. We're here to keep a watchful eye on the money side of things, meticulously preparing accounts, closely monitoring transactions, and ensuring that we operate as a 'Fab' company in every aspect, both inside and out
Rhea
Operations Manager
As a long-term advocate and online support group leader for Endometriosis UK, empowering women has been at the heart of my journey. Heavy periods have been a persistent part of my life for a considerable time. My love for using FabLittleBags stems from their ability to make responsible disposal so much easier and accessible.