Celebrating International Women’s Day with BuyWomenBuilt
How green are your periods? Unlock 5% discount
International Women’s Day (IWD) is more than just a date on the calendar. It’s a powerful reminder to reflect, appreciate, and celebrate the remarkable achievements of women across industries. From Top scoring athletes to boundary-breaking entrepreneurs, women continue to reshape the world despite the challenges they face including their periods.
At FabLittleBag, we deeply value the importance of this day. As our CEO and founder Martha Silcott puts it, "It is easy to forget the importance of IWD - it is a day to pause and look around you at what women have achieved across sectors, businesses, science and acknowledge the accomplishments as most of them have not come easy."
One of the simplest and most impactful ways to support women is by buying from women-built businesses. That’s why FabLittleBag is proud to be part of BuyWomenBuilt (BWB) – a movement dedicated to shining a spotlight on products created by female founders. BWB provides invaluable support, fostering growth and recognition for women-led brands that often face hurdles in gaining visibility.
This year, in collaboration with Ocado, BWB is taking the celebration of International Women’s Day to new heights. Ocado has launched a dedicated BWB aisle that showcases an inspiring collection of brands founded by women—making it easier than ever for customers to discover and support female-led businesses. FabLittleBag is proud to stand alongside these incredible brands. Martha shares, "Celebrating this IWD alongside BWB and Ocado, a brand that prides itself on the innovative and bespoke creations of food and drink, feels perfect."
Why FabLittleBag Matters for Women Everywhere
FabLittleBag isn’t just a product; it’s an empowerment tool. We believe that period dignity is a right, not a luxury. FLB provides a discreet, hygienic, and sustainable solution for disposing of period products, helping women and girls manage their periods confidently, wherever they are.
Access to proper disposal solutions isn’t just about convenience – it’s about fostering an inclusive environment where menstruation is normalised rather than stigmatised.
Our mission aligns perfectly with the values of International Women’s Day and BuyWomenBuilt: creating solutions that uplift and support women, whether it’s on the sports field, in the boardroom, or everyday life.
Join the Movement
This International Women’s Day, let’s do more than just celebrate women – let’s actively support them. Choosing to buy from women-built brands not only empowers female founders but also helps create a more balanced and inclusive economy.
Check out the BWB aisle on Ocado, stock up on your favourite female-founded products, don’t forget to grab your FabLittleBag essentials